# Average order value (AOV): Definition and Example | RevenueWorks

> AOV (average order value) is the average value of an order. Revenue €12,000 over 200 orders: AOV €60.

Source: https://revenueworks.ai/glossary/aov
Language: en

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[RevenueWorks](https://revenueworks.ai/)/[Glossary](https://revenueworks.ai/glossary)/Average order value (AOV)

# What is Average order value (AOV)?

**Definition:** AOV (average order value) is the average value of an order.

Last updated: 2026-11-07

## Example

Revenue €12,000 over 200 orders: AOV €60.

## How to use it

With the “ROAS and Break-even Calculator” calculator you enter your own numbers and see the result instantly. It runs in your browser, without sign-up.

## Related terms

-   **ROAS:** ROAS (Return on Ad Spend) is the revenue you earn per euro of advertising.

## Frequently asked questions

What is Average order value (AOV)?

AOV (average order value) is the average value of an order.

What is an example of Average order value (AOV)?

Revenue €12,000 over 200 orders: AOV €60.

## Work it out with your numbers

The matching calculator runs in your browser. No sign-up.

[ROAS and Break-even Calculator](https://revenueworks.ai/tools/roas-rechner)

## Keep reading

[ROAS and Break-even Calculator](https://revenueworks.ai/tools/roas-rechner)[ROAS](https://revenueworks.ai/glossary/roas)[All terms](https://revenueworks.ai/glossary)

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