# Guides for Online Stores, Websites and Visibility | RevenueWorks > Short, evidenced guides on Shopify, ROAS, margin, website cost, local SEO, AI visibility and affiliate. With calculators and examples. Source: https://revenueworks.ai/guides Language: en --- # Guides: short, evidenced, with calculator Every guide starts with the answer in two sentences. Details, examples and matching calculators follow. ## Online stores and Shopify [ ### What does Shopify cost? What Shopify really costs: plan, payment fees, apps, theme and legal texts. With a worked example and saving tips. Read](https://revenueworks.ai/guides/shopify-costs)[ ### Shopify or WooCommerce? Shopify or WooCommerce: cost, effort, technology and who each system suits. Explained simply. Read](https://revenueworks.ai/guides/shopify-vs-woocommerce)[ ### ROAS or ROI: what is the difference? ROAS measures revenue per ad euro, ROI measures profit. Formulas, example and when you need which metric. Read](https://revenueworks.ai/guides/roas-vs-roi)[ ### Margin or markup: what is the difference? Margin relates to the selling price, markup to the purchase price. Formulas, example and conversion. Read](https://revenueworks.ai/guides/margin-vs-markup)[ ### Shipping and returns: what they really cost How to include shipping and returns in your profit: return rate, cost per return and effect on margin. Read](https://revenueworks.ai/guides/shipping-and-returns-costs)[ ### How to calculate break-even in an online store When does your store pay for itself? Break-even per order, per month and for advertising, with formulas and example. Read](https://revenueworks.ai/guides/break-even-online-store)[ ### How to price your products How to calculate selling prices: costs, minimum price, target margin, net and gross. Step by step. Read](https://revenueworks.ai/guides/pricing-your-products)[ ### VAT in e-commerce: the basics Calculate gross and net correctly and what the EU One-Stop Shop (OSS) is. Basics, not tax advice. Read](https://revenueworks.ai/guides/vat-basics-ecommerce) ## Local businesses and visibility [ ### What does a website cost for a small business? Realistic guide values for restaurants, hotels, tradespeople and freelancers: one-time and running, site builder, freelancer, agency. Read](https://revenueworks.ai/guides/website-cost-small-business)[ ### Local SEO checklist for small businesses The key steps for your business to be found nearby: profile, website, reviews, listings. Read](https://revenueworks.ai/guides/local-seo-checklist)[ ### How to optimise your Google Business Profile How to maintain your Google Business Profile: categories, opening hours, photos, posts, reviews. Read](https://revenueworks.ai/guides/google-business-profile-guide)[ ### How to get found in ChatGPT and Perplexity AEO and GEO explained simply: how AI assistants choose sources and what your website needs. Read](https://revenueworks.ai/guides/get-found-in-chatgpt) ## Affiliate and publishers [ ### What is affiliate marketing? Affiliate marketing explained simply: roles, flow, compensation and tracking. For stores and publishers. Read](https://revenueworks.ai/guides/what-is-affiliate-marketing)[ ### Affiliate commission models compared CPS, CPL and CPC explained, how high a commission can be and how to check it against your margin. Read](https://revenueworks.ai/guides/affiliate-commission-models)[ ### Product data feed explained What a product data feed is, which fields it needs and what stores and affiliates use it for. Read](https://revenueworks.ai/guides/product-data-feed-explained)[ ### Advertising disclosure: basics for publishers Why paid recommendations must be recognisable and how to handle it cleanly. Basics, not legal advice. Read](https://revenueworks.ai/guides/advertising-disclosure-basics) ## Nomads and workcation [ ### Working from Gozo and Malta What to know for remote work on Gozo and Malta: workspaces, internet, accommodation, formalities. Read](https://revenueworks.ai/guides/working-from-gozo-and-malta)[ ### Planning a workcation: checklist A practical checklist for your workcation: workspace, accommodation, internet, agreements, insurance. Read](https://revenueworks.ai/guides/workcation-planning-checklist)[ ### Coworking on Gozo: how to choose the right space Checklist for coworking on Gozo: internet, location, plans, access, quiet and cancellation. Plus the questions to ask every provider. Read](https://revenueworks.ai/guides/coworking-gozo-choose) [Glossary](https://revenueworks.ai/glossary)[Calculators](https://revenueworks.ai/tools)[Price index](https://revenueworks.ai/price-index)[How we calculate](https://revenueworks.ai/methodology) - [Home](https://revenueworks.ai/) - [Website Design](https://revenueworks.ai/website-design) - [Website for Digital Nomads](https://revenueworks.ai/website-design-digital-nomads) - [Website Design Malta](https://revenueworks.ai/website-design-malta) - [Website Upgrades](https://revenueworks.ai/website-upgrade) - [Shopify Launch Bundle](https://revenueworks.ai/devforce-one/shopify-launch-bundle) - [Shopify Cost Calculator](https://revenueworks.ai/tools/shopify-cost-calculator) - [About RevenueWorks](https://revenueworks.ai/about-revenueworks) - [Methodology](https://revenueworks.ai/methodology) - [Website Check](https://revenueworks.ai/website-check) - [Partner Programme](https://revenueworks.ai/partner) - [Guides](https://revenueworks.ai/guides) - [Glossary](https://revenueworks.ai/glossary) - [Price Index](https://revenueworks.ai/price-index) - [Project Facts](https://revenueworks.ai/launch-benchmarks) - [CAC and LTV Calculator](https://revenueworks.ai/tools/cac-ltv-rechner) - [Returns Cost Calculator](https://revenueworks.ai/tools/retouren-rechner) - [Gross-Net VAT Calculator](https://revenueworks.ai/tools/brutto-netto-rechner) - [Affiliate Commission Calculator](https://revenueworks.ai/tools/affiliate-provisions-rechner) - [Workcation Cost Calculator](https://revenueworks.ai/tools/workcation-kosten-rechner) - [Tools and Calculators](https://revenueworks.ai/tools) - [Website Cost Calculator](https://revenueworks.ai/tools/website-kosten-rechner) - [ROAS and Break-even Calculator](https://revenueworks.ai/tools/roas-rechner) - [Shopify Fees Calculator](https://revenueworks.ai/tools/shopify-gebuehren-rechner) - [Margin and Profit Calculator](https://revenueworks.ai/tools/marge-rechner) - [Projects](https://revenueworks.ai/projects) - [Industries](https://revenueworks.ai/industries) - [AI Sales Agent](https://revenueworks.ai/sales-agent) - [AI Support Agent](https://revenueworks.ai/support-agent) - [AI Ops Agent](https://revenueworks.ai/ops-agent) - [AI Marketing Agent](https://revenueworks.ai/marketing-agent) - [Scaling](https://revenueworks.ai/scaling) - [Case studies](https://revenueworks.ai/case-studies) - [Affiliate automation](https://revenueworks.ai/affiliate) - [AffForce ONE](https://revenueworks.ai/affforce-one) - [Catalog](https://revenueworks.ai/catalog) - [Coworking Gozo](https://revenueworks.ai/workspace-gozo) - [Advertorial Playbook](https://revenueworks.ai/advertorial-playbook) - [Coupon Killer](https://revenueworks.ai/coupon-killer) - [Tracking](https://revenueworks.ai/tracking) - [Product data feed](https://revenueworks.ai/produktdatenfeed) - [Feed specification](https://revenueworks.ai/feed-spezifikation) - [Infrastructure as a Service](https://revenueworks.ai/infrastructure-as-a-service) - [DEVForce ONE](https://revenueworks.ai/devforce-one) - [Website Configurator](https://revenueworks.ai/website-konfigurator) - [Privacy](https://revenueworks.ai/privacy) - [Terms](https://revenueworks.ai/terms) - [Legal notice](https://revenueworks.ai/imprint)