# Creating an Affiliate Concept: Building Blocks | RevenueWorks

> Building blocks of an affiliate concept: goal, partner types, commission model, tracking, terms, support and metrics.

Source: https://revenueworks.ai/guides/affiliate-program-concept
Language: en

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[RevenueWorks](https://revenueworks.ai/)/[Guides](https://revenueworks.ai/guides)/Affiliate concept: what belongs in a partner programme

# Affiliate concept: what belongs in a partner programme

**In short:** An affiliate concept defines seven things: goal, partner types, commission model, tracking, terms, support and metrics. It prevents constant rebuilding of commission, rules and partners later.

Last updated: 2026-11-10

## The seven building blocks

-   Goal: new customers, revenue or market launch? That decides partner choice.
-   Partner types: content sites, creators, newsletters, comparison portals, voucher sites.
-   Commission model: percentage or fixed, tiers, special campaigns.
-   Tracking: link, code, cookie window, attribution rule, handling of returns.
-   Terms: allowed and forbidden advertising, brand terms, vouchers, disclosure.
-   Support: who answers partners, sends materials and pays out?
-   Metrics: profit after commission, active partners, returns.

## Frequently asked questions

How long is a concept?

A few pages are enough if all seven blocks are clearly answered.

## Work it out with your numbers

The matching calculator runs in your browser. No sign-up, nothing is saved.

[Affiliate Commission Calculator](https://revenueworks.ai/tools/affiliate-provisions-rechner)

## More reach for your store, without chasing partners yourself

We build partner and traffic infrastructure for stores. You get everything in writing.

[More about traffic infrastructure](https://revenueworks.ai/infrastructure-as-a-service)

## Keep reading

[Matching service: Affiliate concepts](https://revenueworks.ai/services/affiliate-concepts)[Affiliate Commission Calculator](https://revenueworks.ai/tools/affiliate-provisions-rechner)[Affiliate commission models compared](https://revenueworks.ai/guides/affiliate-commission-models)[Partner programme terms: what to look out for](https://revenueworks.ai/guides/affiliate-program-terms)[All guides](https://revenueworks.ai/guides)[Glossary](https://revenueworks.ai/glossary)

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