# Affiliate KPIs: The Key Metrics | RevenueWorks

> The key affiliate metrics: revenue share, profit after commission, return rate, active partners, click-to-purchase rate.

Source: https://revenueworks.ai/guides/affiliate-program-kpis
Language: en

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[RevenueWorks](https://revenueworks.ai/)/[Guides](https://revenueworks.ai/guides)/Affiliate KPIs: the numbers that show if your programme works

# Affiliate KPIs: the numbers that show if your programme works

**In short:** Five numbers are enough: profit after commission, return rate per partner, share of active partners, revenue share of the top 3 partners and click-to-purchase rate. Revenue alone says nothing if nothing is left after commission.

Last updated: 2026-11-10

## The five metrics

-   Profit after commission: contribution margin minus commission, per order and per partner.
-   Return rate per partner: high rates at one partner are a warning sign.
-   Active partners: share of partners that brought at least one sale in the last 90 days.
-   Revenue share of the top 3: if the programme hangs on two partners, it is fragile.
-   Click-to-purchase rate: shows whether partner traffic fits your offer.

## How to start

Export orders of the last six to twelve months with partner ID, basket and return. All five numbers can be calculated from that in one spreadsheet.

## Frequently asked questions

What is a good share of active partners?

It depends on industry and programme age. More important than a fixed value is the trend over several months.

## Work it out with your numbers

The matching calculator runs in your browser. No sign-up, nothing is saved.

[Affiliate Commission Calculator](https://revenueworks.ai/tools/affiliate-provisions-rechner)

## More reach for your store, without chasing partners yourself

We build partner and traffic infrastructure for stores. You get everything in writing.

[More about traffic infrastructure](https://revenueworks.ai/infrastructure-as-a-service)

## Keep reading

[Matching service: Affiliate audit](https://revenueworks.ai/services/affiliate-audit)[Affiliate Commission Calculator](https://revenueworks.ai/tools/affiliate-provisions-rechner)[Affiliate audit: checklist for your partner programme](https://revenueworks.ai/guides/affiliate-program-audit-checklist)[Affiliate commission models compared](https://revenueworks.ai/guides/affiliate-commission-models)[All guides](https://revenueworks.ai/guides)[Glossary](https://revenueworks.ai/glossary)

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