# Optimise Your Google Business Profile | RevenueWorks

> How to maintain your Google Business Profile: categories, opening hours, photos, posts, reviews.

Source: https://revenueworks.ai/guides/google-business-profile-guide
Language: en

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[RevenueWorks](https://revenueworks.ai/)/[Guides](https://revenueworks.ai/guides)/How to optimise your Google Business Profile

# How to optimise your Google Business Profile

**In short:** Fill in your Google Business Profile completely: primary category, opening hours, services, photos, website link. Answer every review and update the profile immediately when things change.

Last updated: 2026-11-07

## The key fields

-   Choose the primary category as precisely as possible.
-   Opening hours including holidays.
-   Enter services and products.
-   Current, genuine photos.

## Reviews

Ask satisfied customers for a review and answer politely and factually, even to criticism. Do not buy reviews, that violates the rules.

## Frequently asked questions

Does a Google Business Profile cost money?

No, the profile is free.

## Your website first, pay only if you like it

We build your complete website with local SEO and AI-search readiness before you pay. If you keep it, it costs a one-time €439 net.

[See the free preview](https://revenueworks.ai/website-design)

## Keep reading

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