# Finding Publishers: Winning Affiliate Partners | RevenueWorks

> How to find fitting publishers for your partner programme: competitor analysis, search results, networks, creators and newsletters.

Source: https://revenueworks.ai/guides/how-to-find-affiliate-publishers
Language: en

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[RevenueWorks](https://revenueworks.ai/)/[Guides](https://revenueworks.ai/guides)/Finding publishers: where to discover fitting affiliate partners

# Finding publishers: where to discover fitting affiliate partners

**In short:** The best publishers are where your customers already look for answers: in Google results for your keywords, among your competitors’ partners, in networks, with creators and in newsletter directories. Check fit before reach.

Last updated: 2026-11-10

## Five sources

-   Search results: who ranks for “best …”, “… comparison”, “… review” in your category?
-   Competitors: which sites and creators link to similar stores with partner links?
-   Networks: publisher directories with filters by topic and country.
-   Creators: Instagram, TikTok, YouTube and podcasts with a clear niche.
-   Newsletters and communities: small, loyal audiences with high purchase intent.

## Check fit

-   Does the audience fit your product and price?
-   Is the content current, honest and well made?
-   Does the publisher label advertising properly?

## Frequently asked questions

How many publishers do I need?

The publisher potential calculator works it back from your target. Usually far more outreach than active partners in the end.

## Work it out with your numbers

The matching calculator runs in your browser. No sign-up, nothing is saved.

[Publisher Potential Calculator](https://revenueworks.ai/tools/publisher-potenzial-rechner)

## More reach for your store, without chasing partners yourself

We build partner and traffic infrastructure for stores. You get everything in writing.

[More about traffic infrastructure](https://revenueworks.ai/infrastructure-as-a-service)

## Keep reading

[Matching service: Publisher acquisition](https://revenueworks.ai/services/publisher-acquisition)[Publisher Potential Calculator](https://revenueworks.ai/tools/publisher-potenzial-rechner)[Contacting publishers: the first message that gets answered](https://revenueworks.ai/guides/publisher-outreach-written)[Starting affiliate marketing: 6 steps for stores](https://revenueworks.ai/guides/affiliate-marketing-getting-started)[All guides](https://revenueworks.ai/guides)[Glossary](https://revenueworks.ai/glossary)

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