# Contacting Publishers: Writing the First Message | RevenueWorks

> How to write to publishers: short, personal, with a clear offer for the partner. Structure, example and legal note.

Source: https://revenueworks.ai/guides/publisher-outreach-written
Language: en

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[RevenueWorks](https://revenueworks.ai/)/[Guides](https://revenueworks.ai/guides)/Contacting publishers: the first message that gets answered

# Contacting publishers: the first message that gets answered

**In short:** A good first message is short, refers to a specific piece of the publisher’s content and says in one sentence what they get: commission, product, terms. Ask for a written reply, not a meeting.

Last updated: 2026-11-10

## Structure in four sentences

-   Reference: we liked your article or video on …
-   Offer: we have a partner programme with X% commission and Y days cookie window.
-   Benefit: sample product, discount code for your readers or exclusive promotion.
-   Next step: reply briefly and we will send you the details.

## Legal note

Advertising emails in Germany usually need consent, and the situation is tight even for requests to businesses. Check your channel legally beforehand. This is not legal advice.

## Frequently asked questions

How many messages should I send?

At most one reminder, then leave it. Too much pressure harms your brand’s reputation.

## Work it out with your numbers

The matching calculator runs in your browser. No sign-up, nothing is saved.

[Publisher Potential Calculator](https://revenueworks.ai/tools/publisher-potenzial-rechner)

## More reach for your store, without chasing partners yourself

We build partner and traffic infrastructure for stores. You get everything in writing.

[More about traffic infrastructure](https://revenueworks.ai/infrastructure-as-a-service)

## Keep reading

[Matching service: Publisher acquisition](https://revenueworks.ai/services/publisher-acquisition)[Publisher Potential Calculator](https://revenueworks.ai/tools/publisher-potenzial-rechner)[Finding publishers: where to discover fitting affiliate partners](https://revenueworks.ai/guides/how-to-find-affiliate-publishers)[Advertising disclosure: basics for publishers](https://revenueworks.ai/guides/advertising-disclosure-basics)[All guides](https://revenueworks.ai/guides)[Glossary](https://revenueworks.ai/glossary)

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