Malta Unified Travel Platform
Three WordPress sites became one platform, built on a CMS of its own: custom-built, fully extensible and shaped around the client’s needs. With newsletter connection, discount cards, a B2B area and PageSpeed 99 on mobile.
Built with DEVForce ONEOpens malta.reise in a new tab
- Websites before
- 3
- Platform now
- 1
- PageSpeed mobile
- 99
- CMS
- Own, built for it
The starting point
The German Desk of the Malta Tourism Authority ran three domains on three separate WordPress sites. Every change had to be made three times, maintenance took a lot of effort, and the pages were slow. SEO and AEO were very demanding to keep up, the partner area was awkward to use, and extending the setup or monitoring changes across all sites was hard.
- 3 domains and 3 WordPress sites
- Slow page speed
- Very high maintenance effort
- Content had to be maintained three times
- SEO and AEO very costly to keep up
- Awkward partner area
- Hard to extend, changes hard to monitor across all sites
One platform, one own CMS, every device
Behind the platform runs a CMS that was built from scratch for the Malta Tourism Authority. It is not a theme and not a plugin stack: it is absolutely extensible and follows the client’s needs. Content, partner offers, newsletter signups, discount cards and the B2B area are all managed in one place. The screenshots show the live platform on desktop and on the phone.
More views of the platform
What we delivered
Own CMS, built for this client
No WordPress, no plugin stack: a CMS built from scratch for the Malta Tourism Authority. Absolutely extensible and shaped around the client’s needs, new functions are added to the same system.
Newsletter connection included
Signup on the platform and connection to the newsletter, managed in the same CMS.
Discount cards included
Discount cards are part of the platform and are managed in the CMS.
B2B area included
A dedicated area for the travel trade and partners, with registration and its own content.
One platform for everything
All three sites with all their functions merged into one platform: the Malta Unified Travel Platform.
Improved, extensible partner portal
Partners get a clear portal that is easy to use and can be extended step by step.
Fully cookieless on-site analytics
Usage is measured inside the platform without cookies. No data is passed on to third parties.
Extended planning functions
Visitors can plan their trip with more functions than the three old sites offered.
Ultra-fast, mobile and desktop
Built lean instead of patched on top of WordPress. PageSpeed Performance 99 on mobile.
Ready for agentic browsing and LLMs
Built so AI agents and language models can read and use the content. PageSpeed Agentic Browsing: 3 of 3.
Optimised for SEO
Clean semantics and structured data on one domain instead of three. SEO score 100.
Protection against lost links
The platform protects against lost links, so visitors and partners do not end up on dead pages.
Own URL shortener and QR code generator
Short links on the platform’s own domain and QR codes for print and campaigns, created in the same system.
Dedicated rights management and user monitoring
Who may do what is set per role, and user activity can be followed.
Security built in
Custom-built instead of a plugin stack, with a Best Practices score of 100.
PageSpeed 99, 100, 100, 100 — and three sites became one
The new platform reaches a PageSpeed Insights score of 99 for Performance on mobile and 100 for Accessibility, Best Practices and SEO, plus 3 of 3 in the Agentic Browsing check for AI agents. Instead of three WordPress sites there is one platform that is faster, easier to maintain and ready to grow.
- PageSpeed mobile
- 99
- Agentic browsing
- 3 / 3
- Sites to maintain
- 3 → 1
- Cookies for analytics
- None
Screenshots taken by us — unedited.
What the client had to do
The team told us what the three sites do and what partners and visitors need. We turned that into one platform and moved everything over.
Hosting & operations
One platform means one place to run, update and monitor, instead of three WordPress installations.
Questions about this project
- What was the result for Malta Unified Travel Platform?
- PageSpeed 99, 100, 100, 100 — and three sites became one. The new platform reaches a PageSpeed Insights score of 99 for Performance on mobile and 100 for Accessibility, Best Practices and SEO, plus 3 of 3 in the Agentic Browsing check for AI agents. Instead of three WordPress sites there is one platform that is faster, easier to maintain and ready to grow.
- What was the starting point for Malta Unified Travel Platform?
- The German Desk of the Malta Tourism Authority ran three domains on three separate WordPress sites. Every change had to be made three times, maintenance took a lot of effort, and the pages were slow. SEO and AEO were very demanding to keep up, the partner area was awkward to use, and extending the setup or monitoring changes across all sites was hard.
- What did the client have to do?
- The team told us what the three sites do and what partners and visitors need. We turned that into one platform and moved everything over.
- How is custom software like this built and priced?
- With DEVForce ONE: we write the concept first, then build to that scope. Specialised AI agents write the code, a human is responsible for the result and reviews it. Scope and rate are agreed in writing before work starts. Details are on the DEVForce ONE page.
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