# Malta Unified Travel Platform — Custom Tourism Platform > Case study: three WordPress sites of the Malta Tourism Authority (German Desk) merged into one custom travel platform with a partner portal, cookieless analytics, own URL shortener and QR generator, and PageSpeed 99. Source: https://revenueworks.ai/projects/malta-tourism-authority Language: en --- [All projects](https://revenueworks.ai/projects) CASE\_STUDY # Malta Unified Travel Platform Tourism Authority · German Desk Malta· 2026 Three WordPress sites became one platform, built on a CMS of its own: custom-built, fully extensible and shaped around the client’s needs. With newsletter connection, discount cards, a B2B area and PageSpeed 99 on mobile. [Built with DEVForce ONE](https://revenueworks.ai/devforce-one) [Visit the live website](https://malta.reise/) Opens malta.reise in a new tab [ ![Malta Unified Travel Platform — PageSpeed Insights mobile: Performance 99, Accessibility 100, Best Practices 100, SEO 100, Agentic Browsing 3/3](https://revenueworks.ai/projects/malta-tourism.jpg) ](https://malta.reise/) Websites before 3 Platform now 1 PageSpeed mobile 99 CMS Own, built for it ## The starting point The German Desk of the Malta Tourism Authority ran three domains on three separate WordPress sites. Every change had to be made three times, maintenance took a lot of effort, and the pages were slow. SEO and AEO were very demanding to keep up, the partner area was awkward to use, and extending the setup or monitoring changes across all sites was hard. Before - 3 domains and 3 WordPress sites - Slow page speed - Very high maintenance effort - Content had to be maintained three times - SEO and AEO very costly to keep up - Awkward partner area - Hard to extend, changes hard to monitor across all sites The platform ## One platform, one own CMS, every device Behind the platform runs a CMS that was built from scratch for the Malta Tourism Authority. It is not a theme and not a plugin stack: it is absolutely extensible and follows the client’s needs. Content, partner offers, newsletter signups, discount cards and the B2B area are all managed in one place. The screenshots show the live platform on desktop and on the phone. ![VisitMalta start page on desktop: hero “Discover Malta, Gozo & Comino” with search and quick links](https://revenueworks.ai/projects/malta-tourism/desktop-home.webp) Desktop · start page ![VisitMalta start page on a phone](https://revenueworks.ai/projects/malta-tourism/phone-home.webp) Phone · start page ![VisitMalta B2B area on a phone: “Become a Malta partner”](https://revenueworks.ai/projects/malta-tourism/phone-b2b.webp) Phone · B2B area ### More views of the platform ![Destinations page with Malta, Gozo and Comino](https://revenueworks.ai/projects/malta-tourism/desktop-ziele.webp) Destinations ![Travel offers with search and filters, 82 offers](https://revenueworks.ai/projects/malta-tourism/desktop-angebote.webp) Partner offers with filters ![Flight connections to Malta by country of departure and airline](https://revenueworks.ai/projects/malta-tourism/desktop-fluege.webp) Flight connections ![Ferry connections between Malta, Gozo and Comino with live timetable](https://revenueworks.ai/projects/malta-tourism/desktop-faehre.webp) Ferries with live timetable ![B2B area “Become a Malta partner” for the travel trade](https://revenueworks.ai/projects/malta-tourism/desktop-b2b.webp) B2B area ![Destinations on a phone](https://revenueworks.ai/projects/malta-tourism/phone-ziele.webp) Destinations ![Travel offers on a phone](https://revenueworks.ai/projects/malta-tourism/phone-angebote.webp) Offers ![Newsletter signup on a phone](https://revenueworks.ai/projects/malta-tourism/phone-newsletter.webp) Newsletter ## What we delivered - ### Own CMS, built for this client No WordPress, no plugin stack: a CMS built from scratch for the Malta Tourism Authority. Absolutely extensible and shaped around the client’s needs, new functions are added to the same system. - ### Newsletter connection included Signup on the platform and connection to the newsletter, managed in the same CMS. - ### Discount cards included Discount cards are part of the platform and are managed in the CMS. - ### B2B area included A dedicated area for the travel trade and partners, with registration and its own content. - ### One platform for everything All three sites with all their functions merged into one platform: the Malta Unified Travel Platform. - ### Improved, extensible partner portal Partners get a clear portal that is easy to use and can be extended step by step. - ### Fully cookieless on-site analytics Usage is measured inside the platform without cookies. No data is passed on to third parties. - ### Extended planning functions Visitors can plan their trip with more functions than the three old sites offered. - ### Ultra-fast, mobile and desktop Built lean instead of patched on top of WordPress. PageSpeed Performance 99 on mobile. - ### Ready for agentic browsing and LLMs Built so AI agents and language models can read and use the content. PageSpeed Agentic Browsing: 3 of 3. - ### Optimised for SEO Clean semantics and structured data on one domain instead of three. SEO score 100. - ### Protection against lost links The platform protects against lost links, so visitors and partners do not end up on dead pages. - ### Own URL shortener and QR code generator Short links on the platform’s own domain and QR codes for print and campaigns, created in the same system. - ### Dedicated rights management and user monitoring Who may do what is set per role, and user activity can be followed. - ### Security built in Custom-built instead of a plugin stack, with a Best Practices score of 100. The result ## PageSpeed 99, 100, 100, 100 — and three sites became one The new platform reaches a PageSpeed Insights score of 99 for Performance on mobile and 100 for Accessibility, Best Practices and SEO, plus 3 of 3 in the Agentic Browsing check for AI agents. Instead of three WordPress sites there is one platform that is faster, easier to maintain and ready to grow. PageSpeed mobile 99 Agentic browsing 3 / 3 Sites to maintain 3 → 1 Cookies for analytics None PageSpeed Insights ![PageSpeed Insights mobile report (German interface): Performance 99, Accessibility 100, Best Practices 100, SEO 100, Agentic Browsing 3/3](https://revenueworks.ai/projects/malta-tourism/pagespeed.webp) PageSpeed Insights · mobile · 3 Nov 2026 — Performance 99, Accessibility 100, Best Practices 100, SEO 100, Agentic Browsing 3/3. Screenshots taken by us — unedited. ## What the client had to do The team told us what the three sites do and what partners and visitors need. We turned that into one platform and moved everything over. ## Hosting & operations One platform means one place to run, update and monitor, instead of three WordPress installations. [Visit the live website](https://malta.reise/) ## Questions about this project What was the result for Malta Unified Travel Platform? PageSpeed 99, 100, 100, 100 — and three sites became one. The new platform reaches a PageSpeed Insights score of 99 for Performance on mobile and 100 for Accessibility, Best Practices and SEO, plus 3 of 3 in the Agentic Browsing check for AI agents. Instead of three WordPress sites there is one platform that is faster, easier to maintain and ready to grow. What was the starting point for Malta Unified Travel Platform? The German Desk of the Malta Tourism Authority ran three domains on three separate WordPress sites. Every change had to be made three times, maintenance took a lot of effort, and the pages were slow. SEO and AEO were very demanding to keep up, the partner area was awkward to use, and extending the setup or monitoring changes across all sites was hard. What did the client have to do? The team told us what the three sites do and what partners and visitors need. We turned that into one platform and moved everything over. How is custom software like this built and priced? 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