# Affiliate Concept for Your Programme | RevenueWorks > Affiliate concept for stores: goal, partner types, commission model by margin, tracking, terms and metrics. As a written concept. Source: https://revenueworks.ai/services/affiliate-concepts Language: en --- [RevenueWorks](https://revenueworks.ai/)/[Affiliate marketing](https://revenueworks.ai/affiliate-marketing)/Affiliate concepts # Affiliate concept: plan before you pay commission. **In short:** An affiliate concept defines how your partner programme works: goal, partner types, commission model by margin, tracking, terms, support and metrics. You get it as a written document you can use to start yourself or to commission us. You have the terms checked legally. Last updated: 2026-11-10 ## Who this is for - Stores planning a new programme that want a clean start. - Brands restructuring their programme, for example after a network change. - Agencies and teams that need a solid document for decision-makers. ## What you get ### Goals and partner types What the programme should achieve and which partners fit. ### Commission model Percentage or fixed, tiers and special campaigns, calculated against your margin. ### Tracking and rules Attribution, cookie window, returns, vouchers, brand terms, disclosure. ### Metrics and roadmap How you measure success and in what order you start. ## How it works 1. ### 1\. Calculate commission With the affiliate commission calculator you see the ceiling for your margin. 2. ### 2\. Send details You email us goal, range and numbers. 3. ### 3\. Receive concept We deliver the concept in writing, with reasoning for decisions. Everything runs in writing by email or WhatsApp, without phone calls. We promise no revenue: results depend on offer, margin and partners. ## Free tools for this [Affiliate Commission CalculatorHow much commission can you pay? Maximum commission and profit at a planned commission.](https://revenueworks.ai/tools/affiliate-provisions-rechner)[ROAS and Break-even CalculatorFrom which ROAS does advertising pay off? Break-even ROAS, maximum CPA and profit after ads.](https://revenueworks.ai/tools/roas-rechner)[Margin and Profit CalculatorWhat is left per sale? Profit and margin after cost of goods, shipping, fees, ads and returns.](https://revenueworks.ai/tools/marge-rechner) ## Guides on this - [Affiliate concept: what belongs in a partner programme](https://revenueworks.ai/guides/affiliate-program-concept)Building blocks of an affiliate concept: goal, partner types, commission model, tracking, terms, support and metrics. - [Partner programme terms: what to look out for](https://revenueworks.ai/guides/affiliate-program-terms)Checklist for affiliate programme terms: commission, cookie window, vouchers, brand terms, disclosure, payout. - [Affiliate commission models compared](https://revenueworks.ai/guides/affiliate-commission-models)CPS, CPL and CPC explained, how high a commission can be and how to check it against your margin. - [Starting affiliate marketing: 6 steps for stores](https://revenueworks.ai/guides/affiliate-marketing-getting-started)How to start an affiliate programme: check margin, set commission, tracking, network or own solution, win partners, measure. ## Request in writing ## Request affiliate concepts [Write on WhatsApp](https://wa.me/35679286342?text=Hi%20David!%20I%20would%20like%20an%20affiliate%20concept%20created%3A%20) ## Frequently asked questions How long is a concept? A few pages. All seven building blocks are answered, without filler. Are the terms legally safe? We deliver a draft based on best practice. A legal professional checks it bindingly. This is not legal advice. Can I implement the concept alone? Yes. It is written so your team can start. We implement on request. ## Start with the free tool How much commission can you pay? Maximum commission and profit at a planned commission. No sign-up, runs in your browser. 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