# Publisher Potential Calculator | RevenueWorks > Free calculator for your partner programme: how many active publishers and how much outreach do you need for your revenue goal? With profit after commission. Source: https://revenueworks.ai/tools/publisher-potenzial-rechner Language: en --- Free tool # Publisher potential calculator: how many partners do you need? Enter your revenue goal and your rates. You see how many active publishers you need and how many you have to contact. **In short:** Active partners = required clicks ÷ clicks per partner. Required clicks = orders ÷ click-to-purchase rate. Because only a share replies, agrees and becomes active, you must contact a multiple. All values are planning values, not a promise. ## Your goal Goal: partner revenue per month (net, €) Avg. basket (net, €) Click-to-purchase rate % Estimate. Often 1 to 4% with partners. Clicks per active partner per month Commission (% of revenue) % Contribution margin before commission (% of revenue) % ### Your outreach rates Reply rate % Agree after reply % Of those active (with clicks) % ## Your result Active partners needed 18 That takes about 7,143 clicks per month Publishers to contact 596 90 replies, 36 agreements Profit after commission €2,500 per month once the goal is reached Orders per month143 Commission per month€1,000 Commission as % of contribution margin28.6% Planning calculation with estimates, not a forecast and not a promise. All figures net. Nothing is saved or sent. ## Request a written publisher plan ## Numbers set? Then you need the partners. We find fitting publishers, contact them in writing and onboard them. [To publisher acquisition](https://revenueworks.ai/services/publisher-acquisition) [Write on WhatsApp](https://wa.me/35679286342?text=Hi%20David!%20I%20used%20the%20publisher%20potential%20calculator%20and%20need%20partners%3A%20) ## How to calculate publisher need: formulas and example A partner programme consists of many small numbers. This calculator connects them into one calculation from goal to number of outreach messages. ### The calculation Orders = target revenue ÷ basket. Clicks = orders ÷ click-to-purchase rate. Active partners = clicks ÷ clicks per partner. Then you work backwards through activity, agreement and reply rate to the number of publishers you need to contact. ### Profit after commission Subtract commission from the contribution margin. If nothing remains, lower the commission or raise the basket before winning partners. ### Fit before volume Ten publishers with a fitting audience often bring more than a hundred random ones. Read our guide “Finding publishers”. The tool runs entirely in your browser. Your inputs are not saved and not sent anywhere. All figures without guarantee. ## Frequently asked questions How many publishers do I need to contact? It depends on reply, agreement and activity rates. Only a share of those contacted replies, a share agrees, and of those only a share becomes truly active. The calculator works backwards from your goal. Which rates are realistic? They differ greatly by niche. Start with cautious values and replace them with your own as soon as you have first data. Is this a forecast? No. It is a planning calculation with estimates. Results cannot be guaranteed. ## More free calculators [Website Check: SEO and AI Visibility](https://revenueworks.ai/website-check)[Website Cost Calculator](https://revenueworks.ai/tools/website-kosten-rechner)[ROAS and Break-even Calculator](https://revenueworks.ai/tools/roas-rechner)[Shopify Fees Calculator](https://revenueworks.ai/tools/shopify-gebuehren-rechner)[Margin and Profit Calculator](https://revenueworks.ai/tools/marge-rechner)[Shopify Cost Calculator](https://revenueworks.ai/tools/shopify-cost-calculator)[CAC and LTV Calculator](https://revenueworks.ai/tools/cac-ltv-rechner)[Returns Cost Calculator](https://revenueworks.ai/tools/retouren-rechner)[Gross-Net VAT Calculator](https://revenueworks.ai/tools/brutto-netto-rechner)[Affiliate Commission Calculator](https://revenueworks.ai/tools/affiliate-provisions-rechner)[Affiliate Audit Check](https://revenueworks.ai/tools/affiliate-audit-check)[Workcation Cost Calculator Gozo and Malta](https://revenueworks.ai/tools/workcation-kosten-rechner) [View all tools and calculators](https://revenueworks.ai/tools) · [How we calculate](https://revenueworks.ai/methodology) - [Home](https://revenueworks.ai/) - [Website Design](https://revenueworks.ai/website-design) - [Website for Digital Nomads](https://revenueworks.ai/website-design-digital-nomads) - [Website Design Malta](https://revenueworks.ai/website-design-malta) - [Website Upgrades](https://revenueworks.ai/website-upgrade) - [Shopify Launch Bundle](https://revenueworks.ai/devforce-one/shopify-launch-bundle) - [Shopify Cost Calculator](https://revenueworks.ai/tools/shopify-cost-calculator) - [About RevenueWorks](https://revenueworks.ai/about-revenueworks) - [Methodology](https://revenueworks.ai/methodology) - [Website Check](https://revenueworks.ai/website-check) - [Partner Programme](https://revenueworks.ai/partner) - [Guides](https://revenueworks.ai/guides) - [Glossary](https://revenueworks.ai/glossary) - [Price Index](https://revenueworks.ai/price-index) - [Project Facts](https://revenueworks.ai/launch-benchmarks) - [CAC and LTV Calculator](https://revenueworks.ai/tools/cac-ltv-rechner) - [Returns Cost Calculator](https://revenueworks.ai/tools/retouren-rechner) - [Gross-Net VAT Calculator](https://revenueworks.ai/tools/brutto-netto-rechner) - [Affiliate Commission Calculator](https://revenueworks.ai/tools/affiliate-provisions-rechner) - [Workcation Cost Calculator](https://revenueworks.ai/tools/workcation-kosten-rechner) - [Tools and Calculators](https://revenueworks.ai/tools) - [Website Cost Calculator](https://revenueworks.ai/tools/website-kosten-rechner) - [ROAS and Break-even Calculator](https://revenueworks.ai/tools/roas-rechner) - [Shopify Fees Calculator](https://revenueworks.ai/tools/shopify-gebuehren-rechner) - [Margin and Profit Calculator](https://revenueworks.ai/tools/marge-rechner) - [Projects](https://revenueworks.ai/projects) - [Industries](https://revenueworks.ai/industries) - [AI Sales Agent](https://revenueworks.ai/sales-agent) - [AI Support Agent](https://revenueworks.ai/support-agent) - [AI Ops Agent](https://revenueworks.ai/ops-agent) - [AI Marketing Agent](https://revenueworks.ai/marketing-agent) - [Scaling](https://revenueworks.ai/scaling) - [Case studies](https://revenueworks.ai/case-studies) - [Affiliate automation](https://revenueworks.ai/affiliate) - [AffForce ONE](https://revenueworks.ai/affforce-one) - [Catalog](https://revenueworks.ai/catalog) - [Coworking Gozo](https://revenueworks.ai/workspace-gozo) - [Advertorial Playbook](https://revenueworks.ai/advertorial-playbook) - [Coupon Killer](https://revenueworks.ai/coupon-killer) - [Tracking](https://revenueworks.ai/tracking) - [Product data feed](https://revenueworks.ai/produktdatenfeed) - [Feed specification](https://revenueworks.ai/feed-spezifikation) - [Infrastructure as a Service](https://revenueworks.ai/infrastructure-as-a-service) - [DEVForce ONE](https://revenueworks.ai/devforce-one) - [Website Configurator](https://revenueworks.ai/website-konfigurator) - [Privacy](https://revenueworks.ai/privacy) - [Terms](https://revenueworks.ai/terms) - [Legal notice](https://revenueworks.ai/imprint)