# Server-Side Tracking & Attribution | RevenueWorks > Cookie blockers and iOS limits broke your pixel. We build server-side tracking with Conversion API and clean attribution, so you see what really sells. Source: https://revenueworks.ai/tracking Language: en --- Tracking & Attribution for Online Shops # You're burning ad budget because you're flying blind. Most shops lose 40–70% of their conversion data to ad blockers, iOS updates, and GDPR consent. We fix your tracking once — clean, permanent, no subscription costs. +68% more visible conversions One-time no subscription, no lock-in 14 Tage to go live 120+ shops served The Problem ## Why your tracking is broken — and you don't know it You think your data is fine. But here's the truth: ### You have no idea where your customers come from You spend €5,000/month on ads — but which channel actually drives revenue? Google says: 'Us.' Meta says the same. Both are lying. You're double and triple-counting the same conversion. ### iOS 14.5+ destroyed your Facebook Pixel Since Apple ATT, up to 70% of your Meta conversions are invisible. Your Facebook ROAS looks fine — only because half the data is missing. Your agency is optimizing on phantom data. ### GDPR cookie consent is killing your data 60–80% of your visitors reject cookies. That means the majority of your customer data simply doesn't exist for you. You're making budget decisions based on 20–40% of your actual traffic. ### Your agency shows you vanity metrics Impressions. Reach. Clicks. Beautiful to look at — but zero revenue figures. While you pay €3,000/month for 'performance marketing,' you can't prove a single euro comes back. ### 40–60% of your conversion data disappears Client-side tracking gets filtered by ad blockers, browsers, and anti-tracking tools. Without server-side tracking, you only see a fraction of your real conversions — and scale the wrong things. ### Misattribution costs you 5 figures per year Last-click attribution assigns 100% of revenue to the last touchpoint. Your retargeting 'works' — only because those customers would have bought anyway. You're paying for revenue you already had. "We already do tracking" — said the 83 shops that came to us. On average, 52% of their data was missing. How much are you missing? The cost of doing nothing ## Do the math. Just once. 💸 Your monthly ad budget €3,000 / month 📉 Missing data (average) ~50% invisible 🚮 Conservatively wasted budget ~20% = €600 / month 🗓️ Annual loss from wrong optimization €7,200 / year ### The math is clear. Our Growth Setup costs you €1,997 once. That stops the annual burn of €7,200+. The ROI: positive from month 4 — and forever after. No subscription. No lock-in. Do it right once. The Solution ## Complete Tracking. Real Data. Right Decisions. ### Server-Side Tracking (GA4 + Meta CAPI) Conversions sent directly from the server — unfiltered, cookieless, GDPR-compliant. No ad blocker can stop this data. ### GTM Server Container Setup Full Google Tag Manager server configuration. One central hub for all tracking tags — maintainable, scalable, clean. ### Google Ads Enhanced Conversions Hashed first-party data for Google Ads. Better quality scores, lower CPCs, more accurate smart bidding. ### Custom Attribution Model Data-driven attribution instead of last-click lottery. See which channel creates real value — not just who gets the last click. ### Real-Time Dashboard & Alerts Slack and email alerts on tracking errors. Daily. Never again run ads for weeks with a broken pixel. ### GDPR-Compliant Consent Framework CMP integration (Usercentrics, Cookiebot, etc.) with correct tag firing — no fine risks, no more data gaps. One-Time Setups ## Pay once. Benefit forever. No monthly fee. No subscription trap. One-time investment — permanently clean tracking. Basic Setup €997one-time For shops up to €150k annual revenue - GA4 server-side setup - Meta CAPI integration - GTM server container - GDPR consent configuration - QA & sign-off - 1 domain Most chosen Growth Setup €1,997one-time For shops up to €1M annual revenue - Everything in Basic - Google Ads enhanced conversions - TikTok Events API - Custom attribution dashboard - Slack alert integration - 3 domains - 30 days aftercare Pro Setup €3,497one-time For shops from €1M annual revenue - Everything in Growth - Unlimited domains - Custom attribution model - BI tool integration (Looker, Tableau) - Team training & onboarding - SLA with guaranteed response time - 90 days aftercare ### 14-Day Money-Back Guarantee If after 14 days you don't see more conversion data than before — full refund, no questions asked. Period. ## Stop operating in the dark. Every day without clean tracking, you're burning ad budget based on wrong data. That costs you more than our setup ever will. ↑ Free. No obligation. 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