What is Schema markup?

Definition: Schema markup is structured data (usually JSON-LD) in the source that explains a page’s content to search engines in machine-readable form.

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Example

FAQPage, Article and LocalBusiness are common types.

Related terms

  • AEO: AEO (answer engine optimization) is optimising content so search systems and AI assistants use it as a direct answer.

Frequently asked questions

What is Schema markup?

Schema markup is structured data (usually JSON-LD) in the source that explains a page’s content to search engines in machine-readable form.

What is an example of Schema markup?

FAQPage, Article and LocalBusiness are common types.

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