Every guide starts with the answer in two sentences. Details, examples and matching calculators follow.
What Shopify really costs: plan, payment fees, apps, theme and legal texts. With a worked example and saving tips.
ReadShopify or WooCommerce: cost, effort, technology and who each system suits. Explained simply.
ReadROAS measures revenue per ad euro, ROI measures profit. Formulas, example and when you need which metric.
ReadMargin relates to the selling price, markup to the purchase price. Formulas, example and conversion.
ReadHow to include shipping and returns in your profit: return rate, cost per return and effect on margin.
ReadWhen does your store pay for itself? Break-even per order, per month and for advertising, with formulas and example.
ReadHow to calculate selling prices: costs, minimum price, target margin, net and gross. Step by step.
ReadCalculate gross and net correctly and what the EU One-Stop Shop (OSS) is. Basics, not tax advice.
ReadRealistic guide values for restaurants, hotels, tradespeople and freelancers: one-time and running, site builder, freelancer, agency.
ReadThe key steps for your business to be found nearby: profile, website, reviews, listings.
ReadHow to maintain your Google Business Profile: categories, opening hours, photos, posts, reviews.
ReadAEO and GEO explained simply: how AI assistants choose sources and what your website needs.
ReadAffiliate marketing explained simply: roles, flow, compensation and tracking. For stores and publishers.
ReadCPS, CPL and CPC explained, how high a commission can be and how to check it against your margin.
ReadWhat a product data feed is, which fields it needs and what stores and affiliates use it for.
ReadWhy paid recommendations must be recognisable and how to handle it cleanly. Basics, not legal advice.
ReadWhat to know for remote work on Gozo and Malta: workspaces, internet, accommodation, formalities.
ReadA practical checklist for your workcation: workspace, accommodation, internet, agreements, insurance.
ReadChecklist for coworking on Gozo: internet, location, plans, access, quiet and cancellation. Plus the questions to ask every provider.
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