Every term has a one-sentence definition, an example and the matching calculator or guide.
AEO (answer engine optimization) is optimising content so search systems and AI assistants use it as a direct answer.
ViewAffiliate marketing is commission-based sales in which partners recommend products and are paid for resulting purchases.
ViewAOV (average order value) is the average value of an order.
ViewBreak-even ROAS is the ROAS from which your advertising no longer loses money.
ViewCAC (customer acquisition cost) is all the cost you spend to win a new customer.
ViewConsent Mode adapts the behaviour of Google tags to users’ consent choices.
ViewContribution margin is the amount per sale that remains after all variable costs and is meant to cover fixed costs.
ViewThe conversion rate is the share of visitors who take a desired action, for example buy.
ViewCore Web Vitals are Google’s measurements for a page’s loading speed, responsiveness and layout stability.
ViewCPA (cost per acquisition) is the ad cost for one order or one new customer.
ViewCPS is a compensation model in which the partner receives a commission per sale.
ViewGEO (generative engine optimization) is optimising to be named in answers of generative AI such as ChatGPT or Perplexity.
ViewThe Google Business Profile is the free listing of your business in Google Search and Maps.
ViewNet is the price without VAT, gross is the price with VAT.
ViewHosting is the space on the internet where your website lives and is served from.
ViewThe llms.txt is a text file in the root of a website that summarises the key pages and facts for AI systems.
ViewLocal SEO makes sure you are found in searches with a place attached, for example “café in Victoria Gozo”.
ViewLTV (lifetime value) is the profit a customer brings over the entire customer relationship.
ViewMargin is the share of the net selling price that remains as profit.
ViewMarkup is the percentage you add to the purchase price to arrive at the selling price.
ViewThe One-Stop Shop (OSS) is an EU scheme that lets VAT on distance sales to consumers be paid through one central return.
ViewA product data feed is a file with a store’s product data that platforms read automatically.
ViewROAS (Return on Ad Spend) is the revenue you earn per euro of advertising.
ViewROI (Return on Investment) is profit relative to the money invested.
ViewSaaS (software as a service) means you rent software and use it in the browser instead of running it yourself.
ViewSchema markup is structured data (usually JSON-LD) in the source that explains a page’s content to search engines in machine-readable form.
ViewSEO (search engine optimization) is the work of being found better in search engines like Google.
ViewShopify Payments is Shopify’s payment service on which no additional Shopify transaction fee applies.
ViewTracking is measuring where visitors and purchases come from, for example through links, cookies or server-side signals.
ViewThe transaction fee is the share per sale that a payment provider or store platform keeps.
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