Enter your revenue goal and your rates. You see how many active publishers you need and how many you have to contact.
In short: Active partners = required clicks ÷ clicks per partner. Required clicks = orders ÷ click-to-purchase rate. Because only a share replies, agrees and becomes active, you must contact a multiple. All values are planning values, not a promise.
Estimate. Often 1 to 4% with partners.
Planning calculation with estimates, not a forecast and not a promise. All figures net. Nothing is saved or sent.
We find fitting publishers, contact them in writing and onboard them.
A partner programme consists of many small numbers. This calculator connects them into one calculation from goal to number of outreach messages.
Orders = target revenue ÷ basket. Clicks = orders ÷ click-to-purchase rate. Active partners = clicks ÷ clicks per partner. Then you work backwards through activity, agreement and reply rate to the number of publishers you need to contact.
Subtract commission from the contribution margin. If nothing remains, lower the commission or raise the basket before winning partners.
Ten publishers with a fitting audience often bring more than a hundred random ones. Read our guide “Finding publishers”.
The tool runs entirely in your browser. Your inputs are not saved and not sent anywhere. All figures without guarantee.
It depends on reply, agreement and activity rates. Only a share of those contacted replies, a share agrees, and of those only a share becomes truly active. The calculator works backwards from your goal.
They differ greatly by niche. Start with cautious values and replace them with your own as soon as you have first data.
No. It is a planning calculation with estimates. Results cannot be guaranteed.