What is Average order value (AOV)?

Definition: AOV (average order value) is the average value of an order.

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Example

Revenue €12,000 over 200 orders: AOV €60.

How to use it

With the “ROAS and Break-even Calculator” calculator you enter your own numbers and see the result instantly. It runs in your browser, without sign-up.

Related terms

  • ROAS: ROAS (Return on Ad Spend) is the revenue you earn per euro of advertising.

Frequently asked questions

What is Average order value (AOV)?

AOV (average order value) is the average value of an order.

What is an example of Average order value (AOV)?

Revenue €12,000 over 200 orders: AOV €60.

Work it out with your numbers

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ROAS and Break-even Calculator

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