What is ROAS?

Definition: ROAS (Return on Ad Spend) is the revenue you earn per euro of advertising.

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Example

Formula: revenue from ads ÷ ad spend. €3,000 revenue on €1,000 ads gives ROAS 3.

How to use it

With the “ROAS and Break-even Calculator” calculator you enter your own numbers and see the result instantly. It runs in your browser, without sign-up. In the guide “ROAS or ROI: what is the difference?” you find the background and common mistakes.

Related terms

  • Break-even ROAS: Break-even ROAS is the ROAS from which your advertising no longer loses money.
  • ROI: ROI (Return on Investment) is profit relative to the money invested.
  • CPA: CPA (cost per acquisition) is the ad cost for one order or one new customer.

Frequently asked questions

What is ROAS?

ROAS (Return on Ad Spend) is the revenue you earn per euro of advertising.

What is an example of ROAS?

Formula: revenue from ads ÷ ad spend. €3,000 revenue on €1,000 ads gives ROAS 3.

Work it out with your numbers

The matching calculator runs in your browser. No sign-up.

ROAS and Break-even Calculator

Keep reading

ROAS and Break-even CalculatorROAS or ROI: what is the difference?Break-even ROASROICPAAll terms