What is Break-even ROAS?

Definition: Break-even ROAS is the ROAS from which your advertising no longer loses money.

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Example

Formula: basket ÷ contribution margin per order. Basket €60, contribution margin €30 gives 2.

How to use it

With the “ROAS and Break-even Calculator” calculator you enter your own numbers and see the result instantly. It runs in your browser, without sign-up.

Related terms

  • ROAS: ROAS (Return on Ad Spend) is the revenue you earn per euro of advertising.
  • Contribution margin: Contribution margin is the amount per sale that remains after all variable costs and is meant to cover fixed costs.

Frequently asked questions

What is Break-even ROAS?

Break-even ROAS is the ROAS from which your advertising no longer loses money.

What is an example of Break-even ROAS?

Formula: basket ÷ contribution margin per order. Basket €60, contribution margin €30 gives 2.

Work it out with your numbers

The matching calculator runs in your browser. No sign-up.

ROAS and Break-even Calculator

Keep reading

ROAS and Break-even CalculatorROASContribution marginAll terms