What is CAC?

Definition: CAC (customer acquisition cost) is all the cost you spend to win a new customer.

Last updated: 2026-11-07

Example

Advertising and sales €5,000 for 100 new customers: CAC €50.

With the “CAC and LTV Calculator” calculator you enter your own numbers and see the result instantly. It runs in your browser, without sign-up.

LTV: LTV (lifetime value) is the profit a customer brings over the entire customer relationship.
CPA: CPA (cost per acquisition) is the ad cost for one order or one new customer.

What is CAC?

CAC (customer acquisition cost) is all the cost you spend to win a new customer.

What is an example of CAC?

Advertising and sales €5,000 for 100 new customers: CAC €50.

The matching calculator runs in your browser. No sign-up.