What is CPA?

Definition: CPA (cost per acquisition) is the ad cost for one order or one new customer.

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Example

€1,000 of ads bring 40 orders: CPA €25.

How to use it

With the “ROAS and Break-even Calculator” calculator you enter your own numbers and see the result instantly. It runs in your browser, without sign-up.

Related terms

  • CAC: CAC (customer acquisition cost) is all the cost you spend to win a new customer.
  • ROAS: ROAS (Return on Ad Spend) is the revenue you earn per euro of advertising.

Frequently asked questions

What is CPA?

CPA (cost per acquisition) is the ad cost for one order or one new customer.

What is an example of CPA?

€1,000 of ads bring 40 orders: CPA €25.

Work it out with your numbers

The matching calculator runs in your browser. No sign-up.

ROAS and Break-even Calculator

Keep reading

ROAS and Break-even CalculatorCACROASAll terms