What is GEO?

Definition: GEO (generative engine optimization) is optimising to be named in answers of generative AI such as ChatGPT or Perplexity.

Last updated: 2026-11-07

Example

Evidenced figures with a date and clear company data raise the chance.

In the guide “How to get found in ChatGPT and Perplexity” you find the background and common mistakes.

AEO: AEO (answer engine optimization) is optimising content so search systems and AI assistants use it as a direct answer.
llms.txt: The llms.txt is a text file in the root of a website that summarises the key pages and facts for AI systems.

What is GEO?

GEO (generative engine optimization) is optimising to be named in answers of generative AI such as ChatGPT or Perplexity.

What is an example of GEO?

Evidenced figures with a date and clear company data raise the chance.