How to get found in ChatGPT and Perplexity

In short: AI assistants cite pages with clear answers, own figures with dates, clean structure (headings, FAQ, schema) and trust signals. AEO (Answer Engine Optimization) means building exactly that. There are no guarantees.

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What AI assistants like

  • A short answer at the top of the page.
  • Own figures with date and source.
  • FAQ and structured data (schema).
  • A clear company page with contact details.
  • Access for AI crawlers in robots.txt and an llms.txt.

What you cannot promise

Nobody can guarantee that an assistant names you. You raise the chance with good, evidenced content and regularly check with fixed questions who gets named.

Frequently asked questions

What is the difference between SEO, AEO and GEO?

SEO optimises for classic search results, AEO for direct answers, GEO for generative AI answers. The basics overlap strongly.

What is an llms.txt?

A text file in the root directory that summarises the key pages and facts of a website for AI systems.

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