What is Markup?

Definition: Markup is the percentage you add to the purchase price to arrive at the selling price.

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Example

Purchase €20, sale €30 net: markup 50%.

How to use it

With the “Margin and Profit Calculator” calculator you enter your own numbers and see the result instantly. It runs in your browser, without sign-up. In the guide “Margin or markup: what is the difference?” you find the background and common mistakes.

Related terms

  • Margin: Margin is the share of the net selling price that remains as profit.

Frequently asked questions

What is Markup?

Markup is the percentage you add to the purchase price to arrive at the selling price.

What is an example of Markup?

Purchase €20, sale €30 net: markup 50%.

Work it out with your numbers

The matching calculator runs in your browser. No sign-up.

Margin and Profit Calculator

Keep reading

Margin and Profit CalculatorMargin or markup: what is the difference?MarginAll terms