What is Tracking?

Definition: Tracking is measuring where visitors and purchases come from, for example through links, cookies or server-side signals.

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Example

An affiliate link carries a partner ID that attributes the purchase.

Related terms

  • Consent Mode: Consent Mode adapts the behaviour of Google tags to users’ consent choices.

Frequently asked questions

What is Tracking?

Tracking is measuring where visitors and purchases come from, for example through links, cookies or server-side signals.

What is an example of Tracking?

An affiliate link carries a partner ID that attributes the purchase.

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Consent ModeAll terms