In short: Anyone paid for a recommendation must make that recognisable to readers, for example with “advertisement” or “ad” and a note on affiliate links. Exact duties depend on the country. This guide is not legal advice.
Last updated:
For binding statements, consult a lawyer with experience in competition law in your country.
Yes, paid recommendations must be recognisable there too. Use the platform’s labelling tools and a clear notice.
We build partner and traffic infrastructure for stores. You get everything in writing.
More about traffic infrastructure