What is affiliate marketing?

In short: In affiliate marketing a partner (publisher) recommends a product and receives a commission from the store when a purchase results. A tracking link or code attributes the purchase to the partner.

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The roles

  • Store (advertiser): offers the product and pays the commission.
  • Publisher: website, blog, newsletter or social channel that recommends.
  • Network or own system: measures and settles.

The flow

The publisher places a link, a visitor clicks and buys, tracking records the purchase and the store pays the commission after the review period (for example because of returns).

Frequently asked questions

Who pays in affiliate marketing?

The store pays the commission, not the customer. The price for the customer stays the same.

Work it out with your numbers

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Affiliate Commission Calculator

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