Affiliate audit: checklist for your partner programme

In short: An affiliate audit checks four areas: programme (commission, terms), tracking (attribution, cookie window), partners (mix, activity) and risk (voucher leaks, fraud, law). The self-test shows in two minutes where it hurts.

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Programme

  • Is commission based on margin and still profitable?
  • Are there written terms, including vouchers and self-purchases?
  • Do you pay on time after a clear review period?

Tracking

  • Is every order attributed to the right partner, also across devices?
  • Do cookie window and attribution rule (last click or other) fit?
  • Are cancellations and returns deducted from commission?

Partners and risk

  • Does revenue come from many partners or one or two?
  • Are voucher sites controlled that only grab the last click?
  • Is the advertising disclosure of partners regulated?

Frequently asked questions

How often should I audit my programme?

At least once a year and after every major change to store, tracking or commission.

Does the self-test replace an audit?

No. It shows gaps. An audit checks your real data and contracts.

Work it out with your numbers

The matching calculator runs in your browser. No sign-up, nothing is saved.

Affiliate Audit Check

More reach for your store, without chasing partners yourself

We build partner and traffic infrastructure for stores. You get everything in writing.

More about traffic infrastructure

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