Affiliate concept: what belongs in a partner programme

In short: An affiliate concept defines seven things: goal, partner types, commission model, tracking, terms, support and metrics. It prevents constant rebuilding of commission, rules and partners later.

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The seven building blocks

  • Goal: new customers, revenue or market launch? That decides partner choice.
  • Partner types: content sites, creators, newsletters, comparison portals, voucher sites.
  • Commission model: percentage or fixed, tiers, special campaigns.
  • Tracking: link, code, cookie window, attribution rule, handling of returns.
  • Terms: allowed and forbidden advertising, brand terms, vouchers, disclosure.
  • Support: who answers partners, sends materials and pays out?
  • Metrics: profit after commission, active partners, returns.

Frequently asked questions

How long is a concept?

A few pages are enough if all seven blocks are clearly answered.

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