Local SEO checklist for small businesses

In short: Local SEO means being found in searches with a place attached (“restaurant Gozo”). The basics are a maintained Google Business Profile, a website with name, address and phone, reviews and consistent listings.

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The checklist

  • Create and fully complete your Google Business Profile.
  • Write name, address, phone (NAP) identically everywhere.
  • One page per service and location on the website.
  • Actively ask for and answer reviews.
  • Add local business schema markup.
  • Fast load time on mobile.

What has an effect

The most effective are a complete profile, genuine reviews and a website that clearly says what you offer where.

Frequently asked questions

How long does local SEO take?

Many see first effects after a few weeks, stable results often take several months. There is no guarantee.

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Keep reading

How to optimise your Google Business ProfileHow to get found in ChatGPT and PerplexityAll guidesGlossary