Product data feed explained

In short: A product data feed is a file with all product data of a store (title, price, image, link, availability). Price comparison sites, ad platforms and affiliates read it automatically so products appear up to date.

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Typical required fields

  • ID, title, description.
  • Price and availability.
  • Product link and image link.
  • Brand and unique product number (GTIN), if available.

Why quality matters

Wrong prices or missing images lead to rejected products and wasted reach. Update the feed automatically and check it regularly.

Frequently asked questions

What format is a feed in?

Usually XML, CSV or JSON, depending on the platform.

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