What is Conversion rate?

Definition: The conversion rate is the share of visitors who take a desired action, for example buy.

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Example

2 purchases from 100 visitors: conversion rate 2%.

Related terms

  • CAC: CAC (customer acquisition cost) is all the cost you spend to win a new customer.
  • Average order value (AOV): AOV (average order value) is the average value of an order.

Frequently asked questions

What is Conversion rate?

The conversion rate is the share of visitors who take a desired action, for example buy.

What is an example of Conversion rate?

2 purchases from 100 visitors: conversion rate 2%.

Keep reading

CACAverage order value (AOV)All terms