What is ROI?

Definition: ROI (Return on Investment) is profit relative to the money invested.

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Example

Formula: (profit − cost) ÷ cost. €1,500 profit on €1,000 invested is 50% ROI.

How to use it

In the guide “ROAS or ROI: what is the difference?” you find the background and common mistakes.

Related terms

  • ROAS: ROAS (Return on Ad Spend) is the revenue you earn per euro of advertising.

Frequently asked questions

What is ROI?

ROI (Return on Investment) is profit relative to the money invested.

What is an example of ROI?

Formula: (profit − cost) ÷ cost. €1,500 profit on €1,000 invested is 50% ROI.

Keep reading

ROAS or ROI: what is the difference?ROASAll terms