What is SEO?

Definition: SEO (search engine optimization) is the work of being found better in search engines like Google.

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Example

Titles, content, load time and linking are part of it.

How to use it

In the guide “Local SEO checklist for small businesses” you find the background and common mistakes.

Related terms

  • Local SEO: Local SEO makes sure you are found in searches with a place attached, for example “café in Victoria Gozo”.
  • AEO: AEO (answer engine optimization) is optimising content so search systems and AI assistants use it as a direct answer.
  • GEO: GEO (generative engine optimization) is optimising to be named in answers of generative AI such as ChatGPT or Perplexity.

Frequently asked questions

What is SEO?

SEO (search engine optimization) is the work of being found better in search engines like Google.

What is an example of SEO?

Titles, content, load time and linking are part of it.

Keep reading

Local SEO checklist for small businessesLocal SEOAEOGEOAll terms