Partner programme terms: what to look out for

In short: Good terms regulate commission and review period, cookie window, allowed advertising, brand terms, vouchers, disclosure as advertising and payout. Have the final text checked by a legal professional. This is not legal advice.

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What to include

  • Commission, review period (returns) and payout date.
  • Cookie window and attribution rule.
  • Allowed and forbidden advertising, for example bidding on brand terms.
  • Rules for vouchers and self-purchases.
  • Duty to label advertising as advertising.
  • Termination and consequences of breaches.

Frequently asked questions

Do I need written terms?

Yes, for practical reasons alone: without clear rules disputes over vouchers and payout come quickly.

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