Affiliate concept: plan before you pay commission.

In short: An affiliate concept defines how your partner programme works: goal, partner types, commission model by margin, tracking, terms, support and metrics. You get it as a written document you can use to start yourself or to commission us. You have the terms checked legally.

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Who this is for

  • Stores planning a new programme that want a clean start.
  • Brands restructuring their programme, for example after a network change.
  • Agencies and teams that need a solid document for decision-makers.

What you get

Goals and partner types

What the programme should achieve and which partners fit.

Commission model

Percentage or fixed, tiers and special campaigns, calculated against your margin.

Tracking and rules

Attribution, cookie window, returns, vouchers, brand terms, disclosure.

Metrics and roadmap

How you measure success and in what order you start.

How it works

  1. 1. Calculate commission

    With the affiliate commission calculator you see the ceiling for your margin.

  2. 2. Send details

    You email us goal, range and numbers.

  3. 3. Receive concept

    We deliver the concept in writing, with reasoning for decisions.

Everything runs in writing by email or WhatsApp, without phone calls. We promise no revenue: results depend on offer, margin and partners.

Free tools for this

Guides on this

Request in writing

Request affiliate concepts

Tell us briefly what it is about. You get a written reply by email, without a meeting and without obligation.

Who decides at your end?
When do you want to start?
Your industry

Optional. It helps us reply faster and more precisely.

Write on WhatsApp

Frequently asked questions

How long is a concept?

A few pages. All seven building blocks are answered, without filler.

Are the terms legally safe?

We deliver a draft based on best practice. A legal professional checks it bindingly. This is not legal advice.

Can I implement the concept alone?

Yes. It is written so your team can start. We implement on request.

Start with the free tool

How much commission can you pay? Maximum commission and profit at a planned commission. No sign-up, runs in your browser.

Affiliate Commission Calculator