Contacting publishers: the first message that gets answered

In short: A good first message is short, refers to a specific piece of the publisher’s content and says in one sentence what they get: commission, product, terms. Ask for a written reply, not a meeting.

Last updated:

Structure in four sentences

  • Reference: we liked your article or video on …
  • Offer: we have a partner programme with X% commission and Y days cookie window.
  • Benefit: sample product, discount code for your readers or exclusive promotion.
  • Next step: reply briefly and we will send you the details.

Legal note

Advertising emails in Germany usually need consent, and the situation is tight even for requests to businesses. Check your channel legally beforehand. This is not legal advice.

Frequently asked questions

How many messages should I send?

At most one reminder, then leave it. Too much pressure harms your brand’s reputation.

Work it out with your numbers

The matching calculator runs in your browser. No sign-up, nothing is saved.

Publisher Potential Calculator

More reach for your store, without chasing partners yourself

We build partner and traffic infrastructure for stores. You get everything in writing.

More about traffic infrastructure

Keep reading

Matching service: Publisher acquisitionPublisher Potential CalculatorFinding publishers: where to discover fitting affiliate partnersAdvertising disclosure: basics for publishersAll guidesGlossary